If you teach the internal arts -- or any martial art -- do you have enough students?
Do you believe your marketing efforts are effective enough? Are you as successful as you want to be?
I didn't think so.
A lot of martial arts teachers do not understand marketing. Some of the internal arts teachers I have known almost consider marketing "beneath" them -- almost as if "marketing" is a dirty word. Then again, there are others who lie in their marketing, pretending to make students fall down or hop away with the slightest touch.
You can do ethical and effective marketing to have a more successful teaching practice -- or school.
I would urge you to take notes during the interview, and then compare what you hear to your ads and marketing messages.
Listen to the podcast online or download the mp3 file through this link to Audello. It will also be available on iTunes (Apple Podcasts) within a few hours.
During the podcast, Dave and I do a quick analysis of this typical tai chi ad. I disguised the addresses and names because we are using this for educational purposes, not to humiliate anyone.
On the other hand, here is a better ad, and you can understand why after hearing the podcast.
Enjoy the podcast, and if you have any questions or comments, please fire away!
Want to learn more about how Dave Dee can help your marketing efforts? Follow this link to Dave's website at www.davedee.com.